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J.L. Smith CareersGraphic Design/Digital Marketing Specialist - June 2017 Job
Description: Work
with the Director of Sales & Marketing to develop and implement marketing
campaigns for both the JL Smith and Flute World brands. Create art for marketing
materials, advertisements, and various web platforms. Work with product
development team to create product packaging and literature. Responsibilities: - Create
various marketing materials, brochures, and ads along with digital content
- Design,
schedule, and distribute email newsletters
- Contribute
to social media content and monitoring
- Website
maintenance
- Monitor,
manage, and report website analytics
- Ability
to fix site errors and add metadata description
- Creation
of trade show signage and materials
- Design
and edit presentations and tablet slideshow/animations
- Design
and implement new product packaging
- Print
in-house materials and instruction manuals
- Some
product and event photography
- Edit
and manipulate photos
- Work
with print companies and have knowledge of appropriate files
- Stay
up-to-date with digital media developments
Requirements: - Associates degree or higher in graphic arts, digital media, or
related field
- 5-years work experience in graphic arts or related field
- Basic HTML at minimum
- Familiarity
with web design and content management systems
- Photo editing experience
- Experience with AdWords and Google Analytics
- Experience
with book editing and layout design
- Ability
to troubleshoot prepress files and set up to printer standards
- Must
be organized with ability to self-schedule projects and meet deadlines
- Strong
verbal and written communication skills
- Professional demeanor and appearance
- Ability
to take ownership of projects from start to finish
- Some
musical background preferred, but not required
- Experience with NetSuite ERP a plus, but not required
Software: InDesign,
Illustrator, Photoshop, PowerPoint, Adobe Acrobat, Final Cut Pro, Premiere Pro,
Audacity, or other media editing software. Please email a cover letter and resume to: flutes@jlsmithco.com
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